Today we are featuring a battle of funding giants Kickstarter vs Indiegogo. When the dust settles, hopefully you will be able to confidently choose one of these platforms for your next campaign. If you’ve heard about crowdfunding, then by now you’ve probably heard of these two heavyweights in the field. When you compare Kickstarter vs IndieGoGo, there are several things you should know. While there are many crowdfunding platforms today, the alternatives are significantly smaller and attracting far fewer backers. So concentrate on these tips and differences to choose which platform fits your project.

So, how do you go about choosing which platform is right for your campaign?

In this article, we’ll go over the different features of Kickstarter and IndieGoGo, so you can make an informed decision and create the most successful campaign.


There are three main differences:

  1. “An all or nothing” funding model. In other words the funding goal gets reached, or the project founder gets nothing. While not always obvious, this is a good thing. We’ll talk about why further down.
  2. Launching a project if you’re outside the US is significantly harder.
  3. Kickstarter only funds “creative projects”, that is projects where one specific thing (film, game, book etc) will be made. No “fund my college tuition” or “kickstart my new business”.


IndieGoGo aims to be a more flexible site, but also has a number of challenges:

  1. They have a much smaller community of backers (roughly 1/6th the size).
  2. There is much less “buzz” around them. Many journalists keep tabs on hot new projects coming out of Kickstarter looking for story ideas. Kickstarter projects come with a certain amount of credibility that IndieGoGo has yet to match.
  3. Without the “all or nothing” Kickstarter model, backers actually have a much lower sense of urgency to fund projects. It becomes more like a donation, that makes less of a difference to whether the project lives or dies. This is a HUGE, and massively underestimated difference.

As a general piece of advice, when comparing Kickstarter vs IndieGoGo, it’s worth going for Kickstarter IF:

  • Your project is eligible. (ie you’re creating something specific)
  • You’re reasonably confident that you can raise the funds within 60 days or less.
  • You’re in the US, or are willing to do the work to get US representation for your project.
Fontus indiegogo campaign
Here’s a great example of a successful IndieGoGo campaign

Lidsitter kickstarter campaign
Here’s a great example of a successful Kickstarter campaign

By Jordan @ CrowdfundingPays