Consumers can now shop Target nationwide hands-free (exception: Alaska and Hawaii) after the recent announcement of the partnership between the corporate giant and Google. This home delivery shopping service was tested in California and New York City. Using Google Express app or website, Google Assistant on voice-activated Google Home devices or Android TV, you can both order and give shipping instructions for your grocery purchases to come straight to your home.
“We launched Google Express and shopping on Google Assistant to help you shop your favorite stores, and today we’re making it even easier with the expansion of Target,” said Daniel Alegre, President Retail and Shopping, and Scott Huffman, Vice President of Google Assistant on Google blog.
You can shop grocery, apparel, electronics, personal care, and much more using just your voice. Target will deliver to your door within 2 days with no shipping or service fees if the purchase meets the minimum order price of $35. At this time, it is not possible to shop for products using Target’s REDCard debit and credit yet. That payment option will only be available in 2018, allowing those cardholders to take advantage of a 5% discount on orders and free shipping. Next year also, customers will be able to pick up orders in stores and link their Target.com accounts to Google for personalized offers.
Target customers will be able to re-order products quickly based on past purchases. Google Assistant will save the products, varieties, sizes, and brands you ordered before.
According to both Target and Google, this service will soon be available on iOS and Android smartphones.